GetResponse Email Marketing Review

GetResponse Email Marketing Review

With over 350,000 business units being served in 182 different countries, GetResponse had expanded massively since its early days when it was only operating in Europe. The company has grown in the USA and is honored to serve well-reputed and recognized clients, including GlaxoSmith, Marriot, etc.

Besides email Marketing, Getresponse offers basic CRM functionality, webinar hosting, and complete landing pages, making itself a one-stop shop for marketing solutions and evolving quite a lot from its standard features. In this Getresponse Review, you’ll discover everything about the software you should know.

The software brings you a complete array of features at a very reasonable and competitive market price and is worth a look. Even if you have no prior experience in this field, Getresponse email marketing software and Getresponse, email automation offer you ample options with easy and step-by-step user guidelines. It helps you learn and grasp the concepts and work process quickly regardless of the size and nature of your subscribers.

Pricing Plan

Getresponse is indeed a lot cheaper than its competitors in the market. Especially if you have a large audience to address on your database, it serves as the safest and most affordable option. You can start from just $15 by hosting for 1000 email addresses compared to Campaign Monitor and Aweber, which cost $149 and $29, respectively. In addition, if you have a more significant number of email addresses to entertain on your database, it will cost you just $65 per month.

Price Comparison to other online Marketing platforms

  • Mailchimp is $10 more expensive.
  • Campaign Monitor is $24 to $184 more expensive.

Moreover, for users with more than 100,000 email addresses added to their data, there is an Enterprise plan starting at $1199. The price further varies and depends on your specific requirements.

Campaign Creation

Campaign Creation

Getresponse offers two viable options for campaigns – one simple HTML tool and a tool for templates; another is an Email Creator Tool. If you’re more comfortable with providing your code to your campaign, then the former option is better for you. With the template tool, you can choose from the already made hundreds of templates or create your custom template right from the start.

Sending Emails

Getresponse has a handy Inbox Preview through which you can send emails. In addition, you can thoroughly run an effective spam check to filter any content and elements claimed as spam by the software or the users. To initiate a campaign, you need to add or remove your email addresses and then send your emails right away or schedule them for a specific time in the future.

You also must certify your list of uploads and ensure its permission, thereby keeping the general ESPs’ anti-spam policies. Besides, the GetResponse Email Marketing Software can come into handy if you are a blogger and want to reach the readers through daily blog updates.

List Management

List Management

With Getresponse, you have multiple ways to maintain and manage your subscribers’ list. If you have many email addresses, you can upload file types or get help from third-party services like Zendesk, Google, etc. If you have a relatively small number of email addresses, you can simply copy-paste them. You can also directly contact your list from your social media, e.g., friends from Facebook and contacts on your phone.

After selecting and adding your subscribers, you can further filter and categorize your list in terms of location, rates, services, and other categories. Furthermore, Getresponse Email Marketing Software allows you to embed and create forms on your website, generate feedback and order forms, enable newsletter signups, make your landing pages, and publish your custom surveys on social media channels like Facebook, and Twitter, and many more.

Tracking Campaigns

Tracking and monitoring your campaigns on GetResponse Email Marketing Software is hassle-free and straightforward. A single page carries all the stats about the number of contacts that received your email, newsletter, etc. This tool also contains Google Analytics, which makes its stats functions accurate. You can also track how many people reverted to you through your email and how many people didn’t.

Marketing Automation

Marketing Automation

GetResponse’s marketing automation monitors your contacts’ activities and allows action reactions. You can insert scoring and tagging and create discussions and conversations that are compelling, engaging, educational, and overall fun. Marketing automation cuts extensive campaigns and goals to smaller, more manageable segments.

Automated communications and conversations on specific topics generate positive results in your marketing campaigns. Furthermore, you can use scoring and tagging to increase your campaigns’ reach and overall value.

Features

Getresponse has fantastic features for all its users, irrespective of the number of contacts they have on their list. Following are the features:

  • Landing Page Creator

With a choice of over 100 templates, the landing page allows you to make and select your template for your landing page. You can also host free through GetResponse’s free domain.

  • Time Travel

Makes sure your global audience receives your email according to the time suitable to their time zone. Therefore, you don’t have to worry about sending emails that will reach the readers of different time zones at 2 in the morning and risk getting lost amidst it.

  • Email Creator

Now you can customize your email with over 500 templates of newsletters and design options. These templates are highly user-friendly and can easily be used on desktops and mobile devices. If you want to customize your designs, you can opt for the design options available at GetResponse.

  • Webinars

These features allow you access to audio, video, file sharing, a digital whiteboard, and online polling, enabling you to reach your contacts at a pro level through webinars.

Features Comparison GetResponse vs SendPulse

FeaturesGetResponseSendPulse
Email MarketingYesYes
Transactional EmailsNoYes
Marketing AutomationYesYes
Responsive Email DesignerYesYes
HTML WYSIWYG EditorYesYes
Email PersonalizationYesYes
Share on Social NetworksYesYes
Email platform logo not included in footeron paid planson paid plans
RSS Driven CampaignYesYes
Contact Management
Import FilesYesYes
Advanced SegmentationYesYes
Create Signup FormsYesYes
Management of blacklisted, unsubscribed, and/or duplicate contactsYesYes
Unlimited contactsYesYes

Auto Responders 2.0

You can get action and time-based autoresponders on queries and emails with detailed guidelines on how to use them.

Integrations and Add-ons

Over 90 add-ons and integrations are available on GetResponse:

  • Landing Page Creator
  • Website Integrations
  • Website Integrations
  • get subscribers
  • PayPal
  • Salesforce
  • Google Analytics
  • Landing Page Creator
  • Social Media Integrations
  • Google Analytics
  • Website Integrations
  • Shopify

Social Media Integrations

Social Media Integrations

Social media has a strong connection with email marketing; therefore, there are different social-media integrations that are specific for social media only.

  • Facebook
  • Twitter
  • RSS Feed

Security

GetResponse has secure and powerful firewalls that run regular security updates and monitor all the servers 24/7. All users’ data is backed up and secure for complete Data redundancy.

GetResponse Review – Final Thoughts

GetResponse is an excellent investment if you’re looking for an effective email marketing host, especially with its webinar; you can take your email marketing to a new level. However, the pricing remains under a bit of mist as users find it still a little opaque. If you’re starting a business, especially an online business, GetResponse can be an excellent investment to reach both fixed and potential clients. Its email marketing campaigns are especially very handy for bloggers who need to upload fresh content to keep their readers interested and intact.

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Syed Humza Hussain is an IT student completing his degree in computer studies; He is working at CriticInfo as a Publishing Manager.

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